Esurance DIY Ditties

Agency: Sapient.Razorfish
My Role: Art Director

Video Content Creation

A partnership between eSurance and HGTV became the perfect reason for the Property Brothers to act out the corniest musical scenarios we could come up with. Partnering with Leo Burnett Chicago we set out to test how well the brothers could sing as a nineties boy band, while delivering historical melodies dressed in beards, or roping a lasso over the kitchen mixer, all in the name of imparting some genuine DIY know-how.

More work