Every Day, Care

Agency: Digitas
My Role: Art Director

Gold Effie Award (Brand Renaissance)
Bronze Effie Award (Home Furnishings & Appliances)
Gold Chicago Addy Award

Whirlpool brand launched the Every day, care™ campaign nationwide, challenging the perception Americans have of day-to-day tasks like washing, cooking and cleaning.  While these responsibilities may seem insignificant and tedious, they are an impactful expression of love and play a fundamental role in shaping the people we love and the world in which we live.

As part of the campaign launch, we began fueling conversations around the topic of care. We were supported by a national survey, white paper findings and multi-media content across all digital platforms, including a separate Every Day, Care website experience.

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