The Maytag Man

Agency: Digitas
My Role: Art Director

Gold Effie Award (Brand Renaissance)
Silver Effie Award (Home Furnishings/Appliances)
Silver National Addy Award (Integrated Campaign)
Bronze Clio Award
Best in Show - Chicago Addy Awards
Best in Category Gold Chicago Addy Awards
(Integrated Campaign)

Made tough as steel, Maytag is the appliance you can count on to be strong, reliable and really good-looking.

We set out to rethink Maytag's most important brand asset; an American advertising icon who had been making appearances since 1967. We made him relevant to today's audiences with a fully integrated campaign that not only updating his looks but totally changed his role at Maytag. He became the literal embodiment of the brand's appliances and brought his witty, dead-pan humor across all media touchpoints, TV, video, social, digital, print, display and more.


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